Top 5 Beauty Retail Apps on Android in Belgium - Q1 2023

Throughout the first quarter of 2023, the top 5 beauty retail apps on the Android platform in Belgium demonstrated a range of performance trends in terms of downloads and active users. Here’s a detailed look:

Douglas – Parfüm & Kosmetik experienced fluctuations in weekly downloads, starting at 432 in late December and peaking at 959 in the first week of January, before stabilizing around the 400-600 range. Weekly active users initially increased from 2.2K to 2.4K in January but saw a slight decline to 2.1K by the end of March.

Beauté Privée saw a gradual increase in weekly downloads, starting at 190 in late December and reaching a peak of 259 in mid-March. Weekly active users showed a consistent upward trend, starting at 4.3K in late December and peaking at 4.7K in early March, before dipping slightly to 4.2K by the end of the quarter.

Nocibé La beauté partagée maintained a relatively stable download rate, with weekly downloads ranging from 29 to 62. Active users saw minor fluctuations, starting at 87 and peaking at 122 at the end of January, before stabilizing around the 70-100 range by the end of the quarter.

BEAUTY BAY had modest weekly downloads, starting at 44 and fluctuating slightly throughout the quarter, ending at 26. Weekly active users showed a slight decline from 388 in late December to 308 by the end of March.

Lush Fresh Handmade Cosmetics had minimal download activity, starting at 12 in late December, with a peak of 34 in the last week of March. Active user data was only available for the last two weeks of March, showing an increase from 26 to 37.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.